Frieze London & Frieze Masters 2025: Discovery, Dialogue, and Dynamism

This October, London’s Regent’s Park transforms into a global art epicenter as Frieze London and Frieze Masters take over the city from 15–19 October 2025. With over 280 galleries from 45 countries, spanning contemporary innovators to historical icons, the fairs arrive with energy and confidence in a market that can feel uncertain. ARTCOLLECTORNEWS, will be on the ground covering the artworks, galleries, talks, and conversations that define Frieze Week, giving readers a front-row view of the ideas and discoveries shaping the art world today.

Drawing on the spirit of London’s restless creative pulse – championing bold ideas and setting the pace for curatorial innovation – the fair reinforces the city’s status as a globally recognised centre of contemporary culture.”

says Eva Langret, Director of Frieze London. Together with Emanuela Tarizzo, Director of Frieze Masters, the fairs offer a rare platform where past, present, and future collide. Here, ambitious programming meets collector-driven activity, creating a space where the art market and intellectual curiosity thrive side by side.

Frieze London: Energy, Experimentation, and Edge

Frieze London convenes over 160 galleries, blending international heavyweights and fearless newcomers. Mega-galleries such as Gagosian, Hauser & Wirth, David Zwirner, White Cube, and Sprüth Magers sit alongside London institutions defining the city’s contemporary scene, including Sadie Coles HQ, Lisson, Maureen Paley, and Victoria Miro. The fair thrives on its curatorial programmes, which elevate ideas beyond the market, creating space for intellectual exploration and artist-led initiatives.

The Artist-to-Artist section exemplifies Frieze’s commitment to dialogue, pairing established and emerging artists in a network of mutual advocacy. Highlights this year include Camille Henrot nominating Ilana Harris-Babou (Dreamsong), Nicole Eisenman backing Katherine Hubbard (Company Gallery), and Abraham Cruzvillegas championing Ana Segovia (Kurimanzutto). Echoes in the Present, curated by Jareh Das, explores connections between African and Brazilian artists and their diasporas, weaving together narratives of memory, heritage, and speculative futures. Meanwhile, Focus, Frieze’s incubator for galleries under 12 years old, showcases the next generation of international spaces, from Bombon, Cylinder, and Nicoletti to returning participants such as Harlesden High Street, demonstrating Frieze’s pulse on emerging artistic practices.

Editions, presenting limited-edition works, provides a gateway for collectors and new audiences alike, while Frieze Sculpture, curated by Fatoş Üstek, transforms Regent’s Park into an expansive, open-air gallery (17 September–2 November). Together, these elements highlight Frieze London as a space where experimentation, accessibility, and creativity intersect, proving that bold ideas can thrive even in uncertain times.

Frieze Masters: History Reimagined

Frieze Masters offers 120+ galleries across six millennia of art, creating dialogues between antiquities, European painting, modern icons, and contemporary voices. The Studio section, curated by Sheena Wagstaff and Margrethe Troensegaard, imagines the studio as a “time machine,” showcasing artists whose practice is informed by historical memory while looking to the future. Solo presentations include Glenn Brown (Gagosian), Samia Halaby (Sfeir-Semler), and R. H. Quaytman (Miguel Abreu Gallery).

The Spotlight section, curated by Valerie Cassel Oliver, celebrates underrecognized 20th-century figures, such as Novera Ahmed (Jhaveri Contemporary), Cildo Meireles (Luisa Strina & Galatea), and Dorothy Antoinette Laselle (Inman Gallery), ensuring that pivotal artistic voices receive renewed attention. New this year, Reflections, curated by Abby Bangser, draws inspiration from UK collections such as Sir John Soane’s Museum and Kettle’s Yard, encouraging cross-temporal, cross-media dialogues that bring the past into conversation with contemporary practice.

Frieze Masters is more than a marketplace: it is an arena for learning, discovery, and critical engagement, inviting collectors, curators, and audiences to rethink how history shapes contemporary art.

Supporting Artists, Curators, and Institutions

Frieze 2025 emphasizes long-term impact and cultural investment. Acquisition funds allow regional and national institutions to grow their collections, extending cultural legacies, while prizes such as the Camden Art Centre Emerging Artist Award and the Nicoletta Fiorucci Foundation Prize celebrate experimental practices and bold ideas. Early-career curators gain access to initiatives like the Frieze Masters Art Fund Curator Programme, the Deutsche Bank Emerging Curators Fellowship, and the Breeze Curator Travel Grant, supporting international exchange and fresh perspectives. Non-profits including Gasworks and Nottingham Contemporary are given free space to present commissions, publications, and works by emerging artists, underlining Frieze’s commitment to inclusivity, access, and experimentation.

In a volatile market, Frieze 2025 sends a clear message: discovery, dialogue, and experimentation are non-negotiable. From mega-galleries to artist-led projects, historical icons to emerging voices, Frieze demonstrates that the art world thrives when ideas, ambition, and curiosity are placed front and center.

Intellectual, ambitious, and undeniably cool, Frieze 2025 is more than a fair: it is a cultural ecosystem where connections are made, ideas are debated, and legacies are formed. ARTCOLLECTORNEWS will be there, capturing the moments, conversations, and artworks that define this edition, ensuring readers worldwide experience the excitement and insight of London’s most vital art week.

Frieze London & Frieze Masters
The Regent’s Park, London — 15–19 October 2025